Eve’s Trust wanted us to design a mascot to represent them that will be made into a plush to go around hospitals and a full-sized costume to visit events. This design needed to be friendly and approachable, as well as inclusive and appealing to people from all walks of life.

To meet these requirements, we opted for the mascot to be a puppy with large eyes and a range of colours so that the mascot didn’t appear overly masculine or feminine. By doing this, we created a mascot that can appeal to anyone, no matter their background.