Synergy Procurement is a specialised procurement consulting firm focused on helping businesses optimise their purchasing and supply chain management. As part of their growth strategy, Synergy Procurement wanted to establish a robust online presence that reflected their expertise and allowed them to engage more effectively with current and potential clients.

Synergy Procurement needed a professional, streamlined website that aligned with its brand and industry standards. They required specific functionalities, such as a Content Management System (CMS) that would allow their team to easily update and maintain the website on their own, without needing extensive technical skills or external support. This would empower Synergy Procurement to keep its website current, share updates, and adjust content as needed.

Our team at Novus Marketing Solutions worked closely with Synergy Procurement to understand their vision and specifications for the website. Key solutions implemented included:

Customised Website Design: We developed a user-friendly, visually appealing website that represented Synergy Procurement’s brand values and provided an intuitive navigation structure for users.

Content Management System (CMS) Integration: Understanding the importance of easy maintenance, we built a CMS directly into the website, enabling Synergy Procurement’s team to manage and update their own content independently. The CMS was tailored to their needs, ensuring that team members could effortlessly add new information, modify existing pages, and manage blog content without coding expertise.

Client-Centred Training: After the website was built, we provided a tailored training session for Synergy Procurement’s team. This session covered the essential functions of the CMS, ensuring that their staff felt confident in managing the site, making updates, and troubleshooting minor issues.

Results:

Enhanced Online Presence: The new website offered Synergy Procurement a polished, professional online platform that improved brand visibility and engagement. The clean, intuitive design helped them showcase their services effectively to attract new clients.

Independence Through CMS Capabilities: With the CMS in place, Synergy Procurement’s team was able to independently update and maintain their website, saving time and costs associated with external maintenance. The CMS allowed them to keep content relevant, timely, and aligned with current industry trends. 

Positive Feedback: The client expressed high satisfaction with the new website's design and functionality, noting that the CMS greatly simplified their operations and empowered their team to handle updates directly.

By working closely with Synergy Procurement to understand their unique needs, we delivered a customised, user-friendly website that not only enhanced their brand’s online presence but also provided them with the tools to manage content independently. This project highlights our commitment to client-focused solutions that drive both functional and operational efficiency.